Marketing and Digital Marketing

Marketing and Digital Marketing

Benefits of an Apprenticeship  Developing your career with an apprenticeship is a great way to progress in your field whilst: earning a salary getting paid holidays receiving training gaining qualifications learning job-specific skills   Marketing plays a key role in business promotion, from adverts and product packaging to social media, like Facebook and Twitter. It requires research and analysis to see what customers want. You also need to predict future trends and monitor the competition to ensure products and services are innovative and enticing. If you are creative and enthusiastic, our Marketing apprenticeship can help you thrive in this dynamic and diverse industry.

Awarding Body: City and Guilds

Intermediate Level Apprenticeships: Level 1 qualifications

Qualifications you will gain:

Certificate in Marketing Certificate in Principles of Marketing 

Benefits of an Apprenticeships

Developing your career with an apprenticeship is a great way to progress in your feed whist:

earning a salarygetting paid holidaysreceiving traininggaining qualifications learning job-specific skills

Entry Requirements

Ideally you should have a minimum of grade C in both maths and English.  If you do not hold these minimum grades, you will be assessed on your ability to complete the programme and will undertake Functional Skills classes to improve your skills.

Sectors

Benefits of an Apprenticeship  Developing your career with an apprenticeship is a great way to progress in your field whilst: earning a salary getting paid holidays receiving training gaining qualifications learning job-specific skills   This sector is fast moving, dynamic and highly creative, however it can be demanding when having to meet tight deadlines. Networking  and building relationships with customers and clients is important, to build and maintain their custom.

Delivery

These qualifications are delivered entirely in the workplace and not in a college environment.

Where could this lead?

Once you’ve achieved your Apprenticeship, you could progress on to an Advanced Apprenticeship in Marketing.  After your Apprenticeship, you could also complete further training to progress your career to Account Manager, Marketing Manager or Team Leader. 

Axia Solutions is an Ofsted Grade 1 training provider, ranked as outstanding by inspectors. Operating independently, it is a wholly owned subsidiary of Newcastle-under-Lyme College, delivering a range of vocational training programmes designed to meet the demands of  individulas and employers.

Intermediate Level Apprenticeship in Marketing

Depending on your role, marketing activity covered at this level may include: collecting market research data; analysing competitor activity; contributing to marketing campaigns; planning and organising an event or exhibition; and using a range of digital technologies

Course Content

The Marketing Apprenticeship Framework is made up of four components. To be successful, all four elements must be completed and achieved.

Pratical and Technical Element: C&G Certificate in Marketing 

Your diploma is built from a selection of mandatory and optional units. We'll help you put together the right combination to fit your job role and the way you want to develop your career.

Mandatory:

Collect and organise market research dataContribute to the measuring the marketing responseWork with other people in a marketing environmentImprove own performance in a business environment

Optional: you'll choose a range of units from the optional section. Popular choices include:

Contribute to conducting a direct marketing campaignUse digital and social media in marketingSupport the co-ordination of an event Analyse competitor activity

Knowledge Element: Principle of Maketing

Principles of Marketing TheoryPrinciples of Digital MarketingPrinciples of Market Research 

Other apprenticeships that may interest you:

Business AdministrationTeam Leading & ManagementCustomer ServiceBusiness AdministrationWarehousingICT