The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
These qualifications are delivered entirely in the workplace and not in a college environment.
The Digital Marketer Standard is externally examined through an End Point Assessor Organisation (EPAO) as standard. This ensures quality and consistency from programme to programme. This standard is tested on Knowledge, Skills and Behaviours that are required to be a competent marketing professional. These include (but are not limited to):
Interprets and follows:•latest developments in digital media technologies and trends •marketing briefs and plans •company defined ‘customer standards’ or industry good practice for marketing•company, team or client approaches to continuous integration•Can operate effectively in their own business’s, their customers’ and the industry’s environments
Once you’ve achieved your Apprenticeship, you could progress on to an Advanced Apprenticeship in Marketing. After your Apprenticeship, you could also complete further training to progress your career to Account Manager, Marketing Manager or Team Leader.
Axia Solutions is an Ofsted Grade 1 training provider, ranked as outstanding by inspectors. Operating independently, it is a wholly owned subsidiary of Newcastle-under-Lyme College, delivering a range of vocational training programmes designed to meet the demands of individuals and employers.