Marketing and Digital Marketing - Level 2 and 3

Marketing and Digital Marketing - Level 2 and 3

The Primary Role of this apprenticeship

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical Job Roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Entry Requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.


These qualifications are delivered entirely in the workplace and not in a college environment.

Course Content

The Digital Marketer Standard is externally examined through an End Point Assessor Organisation (EPAO) as standard. This ensures quality and consistency from programme to programme. This standard is tested on Knowledge, Skills and Behaviours that are required to be a competent marketing professional. These include (but are not limited to):

Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communicationResearch: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaignsTechnologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectivesData: reviews, monitors and analyses online activity and provides recommendations and insights to othersCustomer service: responds efficiently to enquiries using online and social media platformsProblem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platformsAnalysis: understands and creates basic analytical dashboards using appropriate digital toolsImplementation: builds and implements digital campaigns across a variety of digital media platformsApplies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-ClickUses digital tools effectivelyDigital analytics: measures and evaluates the success of digital marketing activities

Interprets and follows:

latest developments in digital media technologies and trends marketing briefs and plans company defined ‘customer standards’ or industry good practice for marketingcompany, team or client approaches to continuous integrationCan operate effectively in their own business’s, their customers’ and the industry’s environments

Where could this lead?

Once you’ve achieved your Apprenticeship, you could progress on to an Advanced Apprenticeship in Marketing. After your Apprenticeship, you could also complete further training to progress your career to Account Manager, Marketing Manager or Team Leader.

Axia Solutions is an Ofsted Grade 1 training provider, ranked as outstanding by inspectors. Operating independently, it is a wholly owned subsidiary of Newcastle-under-Lyme College, delivering a range of vocational training programmes designed to meet the demands of individuals and employers.